Social media is a great promotional tool
11 NOV 17 13

Social media is a great promotional tool

Posted by:Kishore Bhosle

Social media has blossomed. The early days of keeping in touch has morphed into a formidable promotional tool--especially for small business.

It is easy to use social media. Choose Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+ or whatever works for you. They are different, but they lead you through the set-up. It's simple.

Small business owners post short entries. In some cases, just pictures can do the trick. Eyeballs are drawn to pictures, and they don't have to be professionally done. Upload photos often and with a short message--if it's allowed. If pictures are not allowed, write a piece of compelling content with a link to your website.

Viewers spend only seconds on your posting. But that short time will keep your business in their minds. And they frequently pass it on to friends, expanding your network of referrals.

Examples: Massage therapists, chiropractors, and wellness centers post upcoming open houses, events, demonstrations that are meant to attract the public. A retail operation posts upcoming sales, new offerings, and other enticements. A garden center posts an upcoming all-day, hands-on free session on building fences, patios, fire pits and the like. Marketing specialists announce upcoming seminars, meetings and networking events. A consignment shop reaches out with pictures of new items received. A law firm posts announcements of free talks on elder care and social security concerns. An accountant or financial planner can talk about reverse mortgages.

All these can be promoted using social media. They are quick reads if content is provided--keep it short! Or they are photos that draw in the viewer.

Get creative with the photos you post. Use pictures you snap inside your shop or restaurant. Show close-ups of dresses, boots or jewelry, or show mouth-watering shots of entrees and desserts. Zoom in on just the hands doing a massage, or show the backs of heads listening to you speak at an event. Take a selfie to remind viewers who you are. Pets attract attention--take a picture of your cat curled up around a bottle of beer.

You deserve all the help you can get in building your business--especially when it is easy and free. Take advantage of the opportunities offered by social media.

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